Overview

What Socialoo is, the words it uses and how a plan is put together.

Updated 9 November 2026 · View as Markdown

Socialoo is a content planner. It holds one plan for what you record and what each of your accounts publishes, and shows it as a timeline, a calendar or, on a phone, an agenda.

The pieces of a plan#

  • Brand. The identity responsible for the content. A name and optional aliases. Renaming it touches one row.
  • Account. One handle on one platform, with a state: planned, exists or verified.
  • Series. A running topic, with optional episode numbers.
  • Content item. The story: title, hook, talking points, script, recording notes and call to action.
  • Version. One cut of an item: format (short, long or combined) and aspect ratio, kept separate from the platform.
  • Release. A version on an account at a date and time, in your time zone, with its own caption.
  • Recording session. Several items you film together.

One item can have several versions, and one version can go out as several releases. None of them are copies.

The two switches#

Every screen has Recording or Publishing and Timeline or Calendar. Recording shows filming days and sessions. Publishing shows individual releases per account.