# Overview

> What Socialoo is, the words it uses and how a plan is put together.

Source: https://socialoo.tech/docs/

Socialoo is a content planner. It holds one plan for what you record and what each of your accounts publishes, and shows it as a timeline, a calendar or, on a phone, an agenda.

## The pieces of a plan

- **Brand.** The identity responsible for the content. A name and optional aliases. Renaming it touches one row.
- **Account.** One handle on one platform, with a state: planned, exists or verified.
- **Series.** A running topic, with optional episode numbers.
- **Content item.** The story: title, hook, talking points, script, recording notes and call to action.
- **Version.** One cut of an item: format (short, long or combined) and aspect ratio, kept separate from the platform.
- **Release.** A version on an account at a date and time, in your time zone, with its own caption.
- **Recording session.** Several items you film together.

One item can have several versions, and one version can go out as several releases. None of them are copies.

## The two switches

Every screen has **Recording or Publishing** and **Timeline or Calendar**. Recording shows filming days and sessions. Publishing shows individual releases per account.

> [!HONEST]
> Socialoo plans. It does not post to any platform, and assigning a date never publishes anything. You mark a release as published yourself.